Sometimes a client looks good on paper, those ones your industry says you should attract. But who says they will work well with YOU?
By Invitation Only class sits on 21 July. Waitlist open and of course there will be some free spots available to those on the list.
You are likely setting yourself up for failure by filling your days with work that doesn't fill you with joy and content...
You keep rewriting your Instagram bio, hoping the right words will finally make your audience click.
You scroll through other people’s feeds, trying to reverse-engineer what you should be saying.
You second-guess yourself every time you try to define who you really want to work with.
You’ve worked with cool people—but you don't really want to show that work since it is not what you want to do more of.
You feel like you’re stuck on the fence, hesitant to commit to a specific audience in case you get it wrong.
Yea, it ain't funReview past client experiences and spot the patterns
Turn those past experiences into a filter for who gets a seat at the table — and who doesn’t.
Trust your own data, energy, and instincts to make your next decision
Identify the different levels of readiness people are at when they find you
Claim back your sense of accomplishment for building your own business
Lead your brand from within.
Registration opens 14 July.
Live class hosted on 21 July, 2pm CAT (Replay available)
Spend the week doing the exercises and reflecting in Slack
Integration and application class released on Monday 28 July
Cost: $67
But if you are on the waitlist, you get first dibs for 30 free spots and early registration.
This is how you become known, trusted, and remembered—not by everyone, but by the ones who matter.
30 free seats available for this round of By Invitation Only to those on the waitlist
Heard that acronym before?
Most Ideal Client Avatar (ICA) exercises stop at who the client is, and what problems they have...
"hello guess work and pressure to perform"
By Invitation Only we use these 4 categories based on YOUR logic and empathy...
Skill fit
What are you amazing at
Energy Match
How they make you feel, and how you want to show up?
Character resonance
Shared or complimenting values, quirks, and worldview
Readiness
How ready are people when they enter your world?
This is not a baby beginner workshop. It’s reflective and actionable. I want you to question how you make decisions when it comes to who you work with.
For the best result, it is for those who:
Have already worked with clients and want to eliminate poor-fitting inquiries
Know their brand is more than “just visuals”—it’s reputation, trust, and energy
Want to attracting more yes-people and joy seekers
Acknowledge the way they spend their office hours, influence the way they spend their after hours
Crave the opportunity to soundboard their secret insecurities around building a fruitful business
ATTENTION: 30 free spots up for grabs to wait-listers only.
After that it's gonna cost you $67 (USD)
Don't come expecting a quick questionnaire and all the golden answers. It's going to take some digging to figuring out why some people or projects make your work a delight, and others, even good payers, leave you feeling irritated.
An overview of traditional Ideal Audience Exercises so that we go into the live class with the same base knowledge
A new approach to spot the patterns and reactions within you, to define a people that will most likely thrive working with you
A week in slack where you get to practice getting our of your own head and forming your own opinions
A pre-recorded lesson to show you what to do with the data and thoughts gathered throughout the week.
Coming from such a scientific background, I found the design industry a little "fluffy" at first. Pretty, sure, but often built on guesswork.
So I started leaning into observation, reasoning, and human behaviour, so service providers could stop shooting in the dark and start building brands that actually make sense.
By Invitation Only is part of that shift.
A way to help you name who belongs in your world without sending out a dove and hoping it finds the right recipient.
Here is what's gonna go down
A look at the traditional client avatar method (yes, the one with demographics and vague psychographics) delivered in a private podcast
A list of intentional questions you can send to past clients to gather some insights on how they felt working with you, with a lesson on how to use feedback forms in future.
Learn the By Invitation Only method—how to use past and current client experiences to identify who will benefit the most from the way your work, because of who you are to them.
Receive short, daily prompts to guide your observations, collect your own data, and start spotting patterns in your audience. Highly recommend a daily 20 to 40 minute walk to sit with your thoughts throughout this week.
Learn what to do with the insights you've gathered the week before, so you can apply it to your offers, messaging, and energy management
– Energy applied where it matters
– Confidence to lead your brand from within
– Smarter, faster business decisions
– Create more, compare less
Join this intensive workshop to expand your mind.
Get your name on the waitlist, and be the first to grab one of 30 FREE spots.
