Because not every client is a dream client. But when you know who fits where, you get to keep the control, protect your process, and enjoy your work again.
By Invitation Only closed for now, and will re-open around October. Join waitlist to hear first.
This workshop is about stewardship —of your time, energy, personality, and current season of life.
and still, you are missing something...
You take on great clients but feel unexpected friction inside
You've absorbed so much online advice, they’re not sure what you actually believe anymore
You find yourself always kind of working and kind of resting — and never fully doing either
And honestly? You’re not chasing a perfect “dream client” anymore. You’re craving simpler, more grounded practices that don’t drain your energy or stretch your capacity to its limit.
Bring back the joyReview your client history through a sharper lens — not just what worked, but why it worked.
Understand how a client’s level of readiness impacts your energy, time, and results.
Connect the dots between your personality, season of life, and the kind of people you serve best.
Claim back your sense of accomplishment — and own the quiet power of doing business your way.
Join By Invitation Only
🗓 Live class: 21 July at 2pm CAT (with replay if you can’t make it live)
💬 Reflect & connect: Slack channel open all week for gentle accountability
🧠 Integration class drops: 28 July
💸 Your spot: $67 — one-time payment
This is a small, intentional workshop — and spots are limited on purpose.If you’re craving a quieter, smarter way to understand who your best clients truly are, now’s the time to jump in.
This is how you become known, trusted, and remembered—not by everyone, but by the ones who matter.
Let me inYou’ve probably seen the ICA exercises — the ones that stop at demographics and pain points.
But what if there’s more to the story?
Inside By Invitation Only, we explore four categories that help you notice what actually makes someone a good fit — for the real you.
Skill fit
Are they asking for something you’re truly great at?
Energy Match
Who you work with at 9am, determines how you feel by 9pm.
Character resonance
What values, quirks, and ways of being help you feel seen and respected — and what quietly grate against your rhythm?
Readiness
Does their pace, urgency, or level of readiness make sense for the season you are in — professionally and personally?
This isn’t a beginner course in finding your niche.
It’s a return to the version of you who forgot how she got here — the one who knew what she needed, and why it mattered.
By Invitation Only is for you if you:
Feel the friction between your “dream clients” and the ones who pay the bills
Care about your stewardship of your energy, your joy, your growth — inside and outside of business hours
Don’t love your Instagram version — it looks fine but doesn’t feel true
Want a direct link between who you are and how you work
Are ready to say: I invite these people — and I’m going to serve them well
Join this roundThis isn’t a fill-in-the-blank worksheet pretending to be strategy.
We are using your your lived experience, and your instinctive reactions — to assign a role and expectation to your client types.
Pre-Workshop Audio and other resources
🎧 A short listen to help you unlearn what ideal client work usually looks like, so you can step into the workshop grounded and ready.
Live Workshop
A 90-minute session where we’ll explore a new, human-first framework for defining ideal clients — rooted in who you are, not who the internet says you should serve. (Replay available.)
Slack Reflection Week
You’ll join a private Slack space for guided prompts, micro-exercises, and real-time reflection. Expect warm momentum, not pressure — this is about noticing, not performing.
Integration Class (Pre-recorded)
After the live experience, you’ll receive a recorded lesson to help you apply what you uncovered
Coming from such a scientific background, I found the design industry a little "fluffy" at first. Pretty, sure, but often built on guesswork.
So I started leaning into observation, reasoning, and human behaviour, so service providers could stop shooting in the dark and start building brands that actually make sense.
By Invitation Only is part of that shift.
A way to help you name who belongs in your world without sending out a dove and hoping it finds the right recipient.
Not just filling seats, but curating the room.
Choosing clients with care, knowing who fits where, and leading from a place of calm confidence.
Waitlist open for the next round in October
