Transform your past and present client patterns into a compass for who you actually want to work with — and who you don’t.
By Invitation Only class sits on 21 July. Waitlist open and of course there will be some free spots available to those on the list.
You don’t actually know who you are marketing to other than “30 year old female business owner”
Well until you figure this out, you will be relying on a whole lot of guesswork, and wasted time and energy.
You keep rewriting your Instagram bio, hoping the right words will finally make your audience click.
You scroll through other people’s feeds, trying to reverse-engineer what you should be saying.
You second-guess yourself every time you try to define who you really want to work with.
You’ve worked with cool people—but you don't really want to show that work since it is not what you want to do more of.
You feel like you’re stuck on the fence, hesitant to commit to a specific audience in case you get it wrong.
Yea, it ain't fun
Spot the patterns behind the people who truly click with your way of working, instead of the constant guessing games you play.
Your past and present clients hold the clues. Learn how to turn those experiences into a filter for who gets a seat at the table — and who doesn’t.
Stop relying on industry templates and start trusting your own data, energy, and instincts.
Identify the difference between a browser, a warm lead, and a ready-to-book buyer so that you can serve them where they are at.
Claim back your spot as a human, speaking to other humans, instead of using words that float around in the online space.
Read your own brand's signals so that you can lead from within.
This is how you become known, trusted, and remembered—not by everyone, but by the ones who matter.
30 free seats available for this round of By Invitation Only to those on the waitlist
It’s about understanding the real patterns behind who clicks with your work—and why.
Most ideal client exercises stop at surface-level traits or ignores YOUR life experience completely.
By Invitation Only goes deeper—mapping alignment through these categories
Skill fit
What they actually need (and what you’re amazing at)
Energy Match
How they make you feel, and how you want to show up
Character resonance
Shared or complimenting values, quirks, and worldview
Readiness
Where they are in their journey, and what they’re ready for
This is not a baby beginner workshop. It’s reflective and actionable. I want you to question how you make decisions when it comes to who you work with.
For the best result, it is for those who:
Have already worked with clients and want to eliminate poor-fitting inquiries
Know their brand is more than “just visuals”—it’s reputation, trust, and energy
Want to attracting more yes-people and joy seekers
Acknowledge the way they spend their office hours, influence the way they spend their after hours
Crave the opportunity to soundboard their secret insecurities around building a fruitful business
ATTENTION: 30 free spots up for grabs to wait-listers only.
Get on the waitlistDuring this 5 day experience, you will uncover what makes someone a good fit to work with you, so that you can spend your energy and effort marketing and creating offers with them in mind.
An overview of traditional Ideal Audience Exercises so that we go into the live class with the same base knowledge
A new approach to defining your target market, based on who you are, and who will benefit the most from working with you.
Four days of short, actionable emails to bring to the surface, what’s already there.
A pre-recorded lesson to show you what to do with the data and thoughts gathered throughout the week.
Coming from such a scientific background, I found the design industry a little "fluffy" at first. Pretty, sure, but often built on guesswork.
So I started leaning into observation, reasoning, and human behaviour, so service providers could stop shooting in the dark and start building brands that actually make sense.
By Invitation Only is part of that shift.
A way to help you name who belongs in your world without sending out a dove and hoping it finds the right recipient.
– No more feeling like you have to start over every day
– Energy applied where it actually matters
– Confidence to say no to poor-fitting leads
– Smarter, faster business decisions
– Lay the foundation for a brand that grows with you
– Create more, consume less
Here is what's gonna go down for the 30 people who join the workshop...
A look at the traditional client avatar method (yes, the one with demographics and vague psychographics) delivered in a private podcast
A list of intentional questions you can send to past clients to gather some insights on how they felt working with you, with a lesson on how to use feedback forms in future.
Learn the By Invitation Only method—how to use past and current client experiences to identify who will benefit the most from the way your work.
Receive short, daily prompts to guide your observations, collect your own data, and start spotting patterns in your audience. Highly recommend planing a 20 to 40 minute walk to sit with your thoughts throughout this week.
Learn what to do with the insights you've gathered the week before, so you can apply it to your offers, messaging, and energy management
This method usually asks you to imagine a fictional character (or past client) using demographic and psychographic data to decribe them.
You’re encouraged to “get specific” by naming their age, gender, job title, income level, where they shop, what they watch on Netflix, and whether they prefer oat milk or almond.
The better you know this character, the better you are able to create content, offers, and messaging that “speaks directly to them,” resulting in more aligned clients and better conversions.
Unless you have worked with perfectly fitting clients already, you are giving strangers/ficititious characters a lot of power over making decisions for your target audience
It ignores your own lived experience. Your energy, boundaries, values, and process matter just as much as those of your ideal client.
You are left with a completed questionnaire, without the understanding and reasoning skills to apply your answers in your actual business life.
It often feels… hollow. Disconnected from the life you are trying to build.
Join this intensive workshop to expand your mind.
Get your name on the waitlist, and be the first to grab one of 30 FREE spots. We start July 21st.
